To celebrate the launch of Richmond Business Expo 2012 an Evening with the Best of Richmond will be hosting its next event at the stadium itself in the Elgar Suite.

What will be happening:

5.30pm – ‘How to Exhibit’ seminar for exhibitors – or those considering exhibiting
6.15pm – RFU will be giving a short talk on plans for the 2015 Rugby World Cup and the opportunities this can present for local businesses.
6.30pm – 8.30pm – Networking in the bar

If you haven’t yet booked a stand but are thinking about it – do come along and see what the Expo is all about. Our winner of the Best Stand at last years Expo – Colour & Craft – secured a £20k contract at the Expo, through applying all that they learned at the ‘How to Exhibit’ seminar and making their stand – stand out! They will be giving away some of their success secrets and you’ll also learn some incredibly useful tips from all the Expo organisers.

If you don’t want to attend the seminar – then feel free to join us for networking anytime from 6.15pm.

Just £5 +vat! For this event, there will be a cash bar – and it’s just £5 +vat to attend. Last year’s Twickenham Experience Evening was fabulous fun, the bar was full all night and great networking took place. You can even marvel at life-sized sculptures of rugby players in action – they’re a work of art to be seen!

BOOK YOUR £5 TICKET NOW

Does that make business exhibitions redundant? Are they a thing of the past? Why bother exhibiting or visiting when you can connect with hundreds of potential customers and partners online?

A good marketing strategy utilises several different channels, both online and offline. It’s the combination of all of these that delivers results if used properly.

I believe exhibitions still have a place in the marketing mix because exhibitors are given a deadline to sharpen up and refresh their marketing (leaflets, websites, branding, marketing messages, etc). It forces you to talk about your business and the benefits you offer with clarity and conviction.

Exhibiting also gives you a reason to communicate with your clients and prospects. It’s a powerful PR message to broadcast that you are exhibiting. It shows you’re proactive, confident and growing. It positions you as a ‘thought leader’.

Those are benefits that go beyond the usual primary objective of new business leads, brand exposure, profile raising or launching new services.

As for visiting an exhibition, every business owner needs to be inspired from time to time. By seeing how others are promoting their businesses, it gives you fresh ideas on how to promote yours. Local exhibitions are also great for networking, finding local businesses to work with and sourcing new suppliers.

There’s also something else that exhibitions give that you can’t get in the virtual world. When a lot of business people come together, it creates a lot of energy and insightful conversations that generate fresh ideas and new relationships. You come away feeling re-energised and motivated about your own business.

Give it a go at Richmond Business Expo 2012!

Organised by thebestofrichmond, the 2012 Richmond Business Expo is taking place on Thursday 19th April from 1pm till 8pm at Twickenham Stadium.

Now in its fourth year, the Expo continues to gain ground and organisers thebestofrichmond raise their game every year to ensure it’s a hit. As well as all the usual great stuff, new for 2012 are two ‘How I Made It’ sessions presented by local guest entrepreneurs who will share their journey to setting up and building highly successful, nationally-recognised brands.

As a result of exhibitor and visitor feedback from 2011, thebestofrichmond is also implementing a strong marketing push outside the immediate locality, plus a strand of activity specifically targeting corporate buyers in order to assist with their local procurement policies.

Back by popular demand is the opening seminar with serial entrepreneur Nigel Botterill, who went down a storm last year and has inspired many through his books, business development networks and seminars.

Headline sponsors the Rugby Football Union (RFU) and Barclays return for another year. Richmond Chamber of Commerce is on board as a key partner for 2012 alongside Twickenham Experience, Richmond Council and media supporter the Richmond & Twickenham Times. Invaluable support is also provided by Knew Image, Progressive PR & Marketing and Nicely Wrapped Productions (view Sponsors & Partners page).

Nick Taimitarha from thebestofrichmond commented: “We’ve hit the ground running with all guns blazing for another fantastic Expo and we intend to top the 1,000 visitors we saw in 2011. We’re reaching out to a wider audience in terms of both exhibitors and visitors and I encourage B2B and B2C businesses – from solopreneurs through SMEs to corporates – to get involved.

Various stand sizes are available and prices start from just £199 + VAT for members of thebestofrichmond and Richmond Chamber of Commerce. Full PR and marketing support is available and exhibitors receive free advice on how to make the most of exhibiting.

Browse this website for further information or telephone thebestofrichmond office on 020 3002 4100.

ENDS

For further press information, please contact Michelle Luscombe at Progressive PR & Marketing on 07734 109200 or michelle@progressivepr.co.uk